Select Portfolio
Over the years, I have had the opportunity to work on some of the top-performing blogs in legal and B2B.
Below are some of the sites where you will find my writing, followed by links to live posts.
Recent Work
What have I been been up to?
Writing for human readers (and large language models)
Crazy Egg
December 2024 - Present
I'm writing new content and updating existing content on Crazy Egg, which has helped people optimize their websites since 2005. They recently released a free forever web analytics tool, and I've been involved with getting our content to reflect the new product.
SEO blogging has changed with AI overviews, no doubt, but it's a step-level change versus a revolutionary new paradigm. There are a few things we do differently now, but for the most part, we are still focused on creating helpful content for human readers, and largely ignoring the mania around GEO, AISEO, or whatever the trend-chasers are calling it this week.
Here's a few recent posts and some favorites:
Email marketing for an NYT Bestselling author & Netflix Host
I Will Teach You To Be Rich
Winter/Spring 2025
This was an entirely tactical contract. All the strategy was dialed in by the time I got to write email copy, crafting short email teasers that would drive a fresh hit of traffic to Ramit's best performing posts.
Visit Ramit's site to see what he's up to now.
Tech Republic
Winter 2024-2025
I worked on the content strategy and final-mile editing for a project with TechRepublic (owned by Technology Advice). No byline, but a lot of good experience working with a seasoned content team at one of the most recognizable IT brands.
Increasing discoverability with in new market
BaseLocal
Summer 2025 - Present
I was brought on to help with email monetization at BaseLocal, which has 200k subscribers across 50 hyper-local newsletters.
They're still figuring out what works, so I've shipped more than 10,000 words for them in a single week (with help from ChatGPT & Claude), and spent 2 hours perfecting a 75 word ad for a local business.
This is a really fun contract, coming in on the ground floor, getting to experiment with different ideas, and watching the performance metrics come in each week.
I'm not doing blogs for them (yet), but if you sign up for their newsletters, there's no doubt you will see some of my work.
