Content Marketing
Over the years, I have had the opportunity to work on some of the top-performing blogs in legal and B2B.
Below are some of the sites where you will find my writing, followed by links to live posts.
Recent Work
Here are four blog posts published in the last year.
7 Call to Action Examples You Have Never Seen Before
Crazy Egg
April 2024
A fresh headline in an overdone category with copy that delivers on the promise. It's still on page one for the keyword, bringing relevant traffic to Crazy Egg, one of the most popular website conversion optimization tools.
How to Hide a Page Title in WordPress – And Why We Never Do
Quick Sprout
September 2023
Detailed guidance for a common question is a great way to build trust in any community. This post walks a complete beginner through the process while explaining the technical, editorial, and SEO considerations that come with page titles.
How To Build Your First Sales Funnel In Under 1 Hour
Crazy Egg
June 2024
I wrote the post and created the images in this post (thanks, Canva) while creating a real sales funnel for a new business being launched by Stone Press. Writing from experience is always nice, especially when competing with AI-assisted copycat content, which was dominating SERPs at the time of publication.
How to Create a Payroll Budget (Steps + Template)
HR Advice
June 2023
Offering readers a "true resource" in this post helped win traffic and build organic links to HR Advice, which saw sessions grow from 300/mo to 12,000/mo from June 2023-June 2024.
I've broken down the remainder of the portfolio by goal. What was the writing supposed to do?
Making Technical Accessible
Helping Beginners Solve
Stirring the Pot
Why Are Legislators Introducing Bills Written by Big Business?
FDA Will Not Ban Textured Breast Implants Due to Cancer Risks
FDA Chief Announces Controversial Plans to Stop an ‘Epidemic’ of Youth Vaping
Sharing Expert Knowledge
Want to see more of my content marketing work? Just reach out.